A designer is only as good as the work he or she produces. It reflects on the quality of their thinking, as well as attention to aesthetics, functionality and execution of projects. When you Reach For Estrella, you reach for the stars that help you shine, that’s why I’m proud of the work I’ve done. In every medium. For every client. Hello, my name is Rebecca Estrella, and I am a seasoned graphic designer / art director with over 15 years of experience in the South Florida market. My multi faceted talents lie in corporate identity and imaging packages for media branding as well as high tech design for multi media presentations and websites. Over the years, I have been privileged to work with many outstanding individuals, organizations and companies. Some have been start-up companies for whom I created their first corporate identity. Some have been global category leaders seeking creative solutions to complex marketing challenges. And yes, even in this interactive world of econferencing and downloadable PDFs, we still haven’t replaced the value of committing our story and ideas to paper. A printed piece – whether it be a simple business card, logo, catalogue, poster, billboard, sales brochure and so on – the design reflects strongly on your company with an added value of permanency.  Click here for printed piece samples.

Not only do I take exceptional care to make sure “our” design vision becomes reality in the printing and production process, but just as important is to make sure the “image” transforms into a very professional looking website. Why do you need a website? First of all, the public now expects businesses and organizations to have a Web site -- one that can, at the very least, supply basic information and a means of getting in contact. A Web site has become nearly as essential as a telephone or fax machine or printed brochure. But apart from fulfilling the public's expectations, a Web site will also help your business increase profits. Increasingly, people search the Web rather than the Yellow Pages when looking for a service or product. Most web-builders are not graphic designers, they are web “builders”, but when you use me, Rebecca Estrella, not only will you get very functional website, but you will also get amazing unique design from someone with over 15 years in the design industry. Remember, if they don't find your business represented, they will find your competitor's. Click here to view some website samples.

Another aspect of my freelance business has to do with the loss of our loved ones. In times of grief, it is so difficult to build videos or complicated memoirs, but choosing a single loved photograph, or even a few, to honor and remember the person we've lost can make this difficult time more bearable.  In the past few years, I've lost people very dear to me, to my family, or my to friends.  To honor their memory, I have made personalized posters highlighting the person's life and it has become a continued request.  Seeing the joy these posters have brought to my family and friends, I am applying my artistic talents to create this new service offering for funeral homes.  Whether it would be for a Memorial, Funeral, Cremation, or Celebration of Life, a beautiful personalized poster celebrating someone's life will assist in bringing a little more comfort to your clients in their time of need. Click here to view our remembrance packages.

Lastly, did you ever have a memory you wish you could hang on your wall? A picture you cherish and hold close to your heart? Not only am I an exceptional graphic designer, but also an artist at heart, since my early years. And currently offering my artistic abilities to transform a Picture Memory that you cherish, into a beautiful painting on canvas in my own expressionism style. This can also be the perfect gift of a cherished moment for you or a loved ones wall. Click here to view some samples of my artistic abilities offered on canvas with acrylic paints or watercolors.